Role: Creative Director
Products: Brand Guide, Design System, Wireframe, Hi-Res Mocks, Prototype, Website.
Programs Used: Figma, Illustrator, WordPress
I recently had the opportunity to lead a brand refresh and company launch initiative for Tempo Digital. Our main objective to start was an update the company’s logo and to establish a strong, cohesive brand identity.
After updating the logo, I worked on creating a library of brand assets, including accents, shapes and frames, photo presets, and custom illustrations.
These resources were designed to make it easy for clients and other stakeholders to use and understand the Tempo Digital brand.
The next step in the refresh process was to design a new website that accurately reflected the company’s persona and provided a professional, informative platform. I adopted a mobile-first approach, ensuring that the branding and design elements were consistent and effective across all devices.
Lastly to ensure the new branding was successful, I tested it on various materials, such as client performance reports and social media templates. Below are a few examples of some of the new elements that were created as part of the brand refresh.
