Role: Product Designer
Deliverables: Wireframe, Hi-Res Mocks, Prototype.
Howstuffworks was another premium long-lasting domain that came under review while at System1. The main product needed a new front page which I would lead the efforts on along with also expanding the domain with a white label initiative.
The homepage for HSW brand has had many iterations in its almost 20 year run and this time they needed a fresh face that would easily display the expansive amounts of content contained within while also streaming the site speed and performance by taking the mobile-first design approach.
The next major project I was the lead product designer on was the HowStuffWorks Reviews new white label site. This site was the first expansion for HSW in its tenured history. The reviews site would house all manner of product and service reviews giving on a concise and easy-to-navigate platform.
During this project, I also developed a variety of onboarding and signup procedures you can demo in the following link.