Role: Lead Web Designer, Front End Developer
Deliverables: UX Research, Layout, Wireframe, Hi-Res Mocks, Prototype, Website Build.
In 2019, I had the opportunity to work on iHeartRadio with Concourse Media. A contact at the company saw the success of our work with other brands, and believed that we could use the same content delivery format to distribute music and industry news.
I was responsible for creating a prototype design for a mobile-first website and app. The layout and design were influenced by my background in publishing, as well as brand guidelines and systems from heart vips domain authority.
Although the project was a success and received positive metrics from users, iHeartMedia, Inc. ultimately decided not to pursue the publishing initiative.
*iheartVIP.com live is no longer available at this time.
